Brand
CrickPay brand assets
The logo, the colours behind it, and how to use both. Everything here is SVG, so it stays sharp at any size.
The mark
Three stumps of a cricket wicket, crossed by the two bars and diagonal leg of the rupee sign. The sport and the payment in one shape.
It has to work small
64 / 40 / 28 / 20 / 16 px — the mark stays readable down to a browser tab.Full logo
Use the lockup wherever there is room. Use the mark alone only where the name appears nearby.
Colour
Two brand colours and a navy for depth. Everything else on the site is neutral.
Brand blue
#2D4FF0Brand violet
#7C3AEDNavy
#131A3DInk
#10131FThe gradient runs blue to violet, top-left to bottom-right, at 135°.
Using it well
Please do
✓Leave clear space around the logo equal to the width of one stump.
✓Use the white version on navy, photos, or any dark background.
✓Use the one-colour version for stamps, invoices and faxes.
✓Keep the app icon on its gradient tile — that is its intended form.
Please don't
✕Stretch, squash or rotate the mark.
✕Recolour it outside the brand palette, or add shadows and outlines.
✕Rebuild it from the site’s font — always use the supplied SVG.
✕Place the gradient mark on a busy photo. Use the white one instead.
Need another format?
PNG exports, outlined lockups, a square social avatar or a letterhead version — ask and we will send them over.